May 23rd, 2013
Living in the internet age means that we are bombarded with information. These pieces of information are shared from one place to another; thus, reaching more people in a short time. In fact, about 140 million tweets and 2 million videos are posted and uploaded every day. Among the things shared across the World Wide Web are infographics.
Many internet users are searching for infographics. Indeed, infographics have experienced an increase in searches on search engines in the last couple of years. With that said, these visual presentations have become an effective communication tool. Since they have become a popular way to convey data, statistics, and other useful information, more and more companies are using these visual presentations as a marketing tool.
Infographics: A Closer Look
Infographics are an excellent marketing tool for the internet age. They combine analysis, writing, and design to tell a story and to convey valuable information. The story may be about your company or
May 22nd, 2013
Drupal is a website building tool that you can use in order make your own website. It is called a CMS (Content Management System) and it allows people to create websites, even if they have no prior web programming knowledge. It is one of the more popular CMS tools online at the moment and allows people to achieve a high level of customization with their website.
The Drupal CMS is open source which means that you can use it for free. All you need to do is install the tool and you can start building web pages right away. It is currently the third most popular CMS program in America.
A Drupal site may be made mobile compatible
There are a lot of Smartphones out there at the moment, and mobile websites are becoming more and more common as a result. That is why it is so good that you are able to turn your Drupal website into a mobile compatible one. You will be better able to maintain your viewership if you make your website mobile compatible, because the people who know about your website from
May 20th, 2013
In today’s cut-throat business world, it’s crucial that you have a strong internet presence for your local business. One of the best ways of increasing your business’ overall performance is to become involved in social media by making use of Facebook ads. Here are a few ways your business can benefit from using Facebook ads.
Zeroing in On Your Target Audience
By far, one of the best things about Facebook ads is that you can laser-target who you want to view your ads based on criteria such as age, sex, interests and location. For example, if you run a local nail salon, you can opt to target your ads to women in your area who are interested in fashion, beauty, nail art or salons.
Experience Viral Marketing at it’s Best
Whenever someone ‘likes’ your Facebook ad or business page, it appears on their wall for all of their friends and followers to see. This ‘snowball effect’ is the ultimate in viral marketing as all of that person’s friends will see your page in their news feed and will
May 15th, 2013
It took a while, but Twitter has been regularly improving its ad platform since first rolling out advertising solutions back in 2010. The latest ad enhancement looks to present marketers with some of the most attractive opportunities they’ve had yet.
Twitter recently launched a keyword targeting feature that allows advertisers to target users based on the terms and phrases contained in their tweets. The new system is designed to help businesses produce better results by tailoring Promoted Tweets content around the dialogue their ideal customers use in their social posts. For Twitter’s ever expanding marketing community, the introduction of keyword targeting raises the importance of the almighty tweet, mainly because of the platform’s real-time communication capabilities.
Keyword Targeting in Action
Here is an example to give you an idea how the new keyword targeting feature works. Let’s say a Twitter user posts a tweet about a delicious sandwich they ate at a local restaurant. In this case, that
May 14th, 2013
Windows smart phone lovers rejoiced about the release of this quick and stylish new device! The HTC Windows Phone 8S was first revealed by the HTC Corporation in September 2012 and was released just one month later. Those of you who are money conscious may have waited to upgrade to this device, well now is the time. The HTC Windows Phone 8S is based on the latest technology of Windows 8 and comes with various improved and enhanced features. One of the favourite features of this phone is the numerous styling options. Available in many different colours including Domino, Fiesta Red, Atlantic Blue and High-Rise Grey, you are likely to find one suited for you.
The HTC Windows Phone 8S is a 2G and 3G supporting device and a Micro SIM is used in it. Though, this phone is lacking some of the features found on other devices, it is certainly value priced. Overall this phone is really amazing and has been praised by many for its’ user-friendly interface. Those of you looking for a mobile party should appreciate the 3mm audio jack that supports some pretty impressive sound for such a small device. The 5 mega pixels camera features dual-core technology and 4GB of internal storage capacity. Anyone looking for the perfect combination
May 10th, 2013
The social channel is growing rapidly, and the increase in mobile activity has a lot to do with that growth. Professional social network LinkedIn now has a mobile presence that spans the globe. To accommodate that global audience, the company has been quite busy rolling out enhancements that improve the overall experience. The latest evidence of this can be seen in the recently released LinkedIn app.
According to LinkedIn, the new smartphone app is designed with the on the go social networker in mind, and immediately available for both iPhones and the wide array of Android phones. Without further ado, let’s dive into the juicy details that matter most to mobile professionals.
New and Improved Interface
LinkedIn’s revamped mobile-friendly application stands out right away with an eye-catching redesign. What you may notice first is how the stream is now placed front and center. This enhanced focus on relevant content puts all the updates, conversations and activity that matters most right at your
May 8th, 2013
Thanks to the power and versatility of modern smartphones, they can help out with many aspects of your everyday life. That includes monitoring your diet, so whether you want to lose a few pounds before your holiday or are looking for longer term weight control, let’s take a look at some of the top free Android apps to help keep you on the right track and achieve your goal.
1. My Diet Coach
The My Diet Coach app takes a game-like approach to keeping you motivated and committed to your diet. It uses a timer along with motivational tips to help you resist food cravings. It also has a journal so that you can record your calorie intake and exercise. It’s stylishly presented and will put you on track to
May 6th, 2013
Pay per click advertising allows people to drive instant traffic to their website, which is why it is a great source of traffic for ecommerce websites. With a bit of in-depth keyword research, an ecommerce business can start driving highly targeted traffic to its website in a matter of minutes. If the right type of traffic is being brought in, those consumers will start buying products and generating revenue for that ecommerce website.
How PPC Works
Pay per click advertising is a pretty simple concept once you have a bit of experience with it. The general idea behind this online marketing method is that you create an advertisement that will appear
May 3rd, 2013
YouTube is the biggest video sharing website on the internet and many people are accessing YouTube every day just to watch some interesting videos to cure their boredom, or curiosity. You can use YouTube to your advantage. You can create a strong presence on YouTube and make money from your YouTube popularity. When you have a strong presence on YouTube, you’ll have many followers and more people will view your videos. This means traffic. Traffic means money. You can direct your YouTube traffic to your website and monetize it effectively. Here are 5 most important rules to successfully build strong presence on YouTube:
1. Post quality videos
Remember that quality is the number one reason why people enjoy your videos. Without quality, people won’t watch your videos. Even if you just post a 1-minute video, you should fill it with quality or the impression of quality. Lame videos just won’t attract attention, no matter how long they are. You don’t need to be perfect. You just need to make sure that your video is good enough for people to
May 2nd, 2013
Android Travel Apps
It does not matter whether you have made preparations or done your homework in arranging your upcoming holiday or not, it is imperative that you take into account all the necessary precautions to ensure that you avoid any unexpected situations. There are very many things that may interfere with your travel plans from bad weather to any last minute travel companions who might want you to
April 30th, 2013
Yelp allows business owners to respond to the reviews that are posted on their profiles either in a private manner to apologize to the consumer or post a public post to correct any misinformation. This should be highly used because during your responses you can defend your business, stop any misinformation, correct any problems, and promote your services further. Once you properly handle a bad review, further people that read the review and also see your response will have much more confidence in your company since they know you care and will handle any problems that might arise.
When businesses fail to respond to their reviews, this gives the impression that they just either don’t care about their customers opinions or they are a incompetent company. This leads to further rumors and negative publicity that can really hurt your potential sales. Don’t let your potential revenue slip away from you just because you don’t feel like responding to a bad review, the bad ones are the ones that need the most care.
The worst thing any business can do is respond to a bad review with hostility in a unprofessional manner. Every business will run into at least a few people that love to write reviews criticizing
April 29th, 2013
Have you recently bought the new iPad from Apple? The new iPad has a new voice dictation feature which will be a big help to all bloggers out there. How so?
If you’re a blogger, you’d know the whole process of thinking of ideas to write about and when you do, you have to take note of that right away. You have to list each idea down because you might just forget t in a few minutes. Not to mention, you have to type everything on your blog site or word processing software. Yes, the process can be tedious but thanks to this new iPad feature, it can help make every blogger’s life a tad bit easier.
Imagine how you would normally talk to a friend or share a story. Everything is free flowing and you don’t even have to write anything down. You are free from any writer’s block as you just keep sharing
April 26th, 2013
Before we get to define the difference between penguin and an unnatural links penalty, we will briefly describe the Penguin and the Unnatural Link Penalties in this context.
In an effort to reward high sites with high quality material, Google came up with an algorithm change whose aim was to fight against the rampant web spam. Prior to the name Penguin, it was called the ‘Web spam Algorithm”. Penguin affected web sites that had a widespread stuffing and over use of key words and those that participated in link schemes.
This penalty is more about links of low quality and those that have weird looking anchor texts and other search engine optimization
April 24th, 2013
Building an ecommerce site is an easy thing, but maintaining its performance requires herculean efforts. You constantly need to test its performance so that you make necessary changes and keep on right track always.
There are dozens of tools available in the market which can help you test and improve the performance of your with ease. Interestingly, many of these tools are free and if not free, they very cheap.
Let’s have a look
1. Concept Feedback
This is one such tool that can give your right feedback on how design can improve the performance of your site. Concept Feedback helps its customer in 1st, increasing website performance with step-by-step advice; 2nd, a fresh outsider’s perspective with third party analysis; 3rd Effective designs