Facebook Vs Pinterest: 5 Things We’ve Learned [Infographic]

Facebook vs Pinterest

Boticca is an e-commerce platform who display and help sell the wears of international jewelry design trail blazers. It’s no surprise that these leaders of internet trade have slipped easily into the sphere of social media and continue to provide their designers with a well cultivated online stage on which to dance.

After a short period of mastering the art of social media Boticca.com were able to collate data about their customers and decided to share with us their thought-provoking findings.

They focused their energies on the social platforms Pinterest and Facebook, both of which are really useful in terms of sharing ideas, getting their designers noticed and entrenching the brand in the minds of their consumers.

Boticca then took a sample calendar month, 15th of March until the 15th of April 2012 and a sample of social users, 50,000 from Facebook and 50,000 from Pinterest and pit them head to head in terms of consumer trends.

Here’s some of the eye opening information they had to share:

Pinterest users spend loads more than those on Facebook.

Pinterest seems to make people more likely to buy.

The rate of new users joining Pinterest is rising much quicker than the users joining over on Facebook.

Facebook users spend more time on the site, perhaps window shopping?

Facebook is the winner when it comes to conversions.

This infographic was created and brought to you by Boticca.com.

original article

How To Create a Custom Error 404 Page For WordPress

This article will guide you how to create an error 404 page for your WordPress powered site or blog. This guide will work for self-hosted blogs, not for free ones on WordPress.com like (xyz.wordpress.com) ! An error 404 page is when you try to access a page that does not exist.

What is the error 404?

The error 404 is a message shows up if you click on a link that doesn’t work (anymore) or if you typed wrong Url. This is default in WordPress but some themes don’t come with a 404.php file.

Basic Error 404 Template

If you do not have default 404.php page, you can create it. Create a 404.php file with the below code..

<?php get_header(); ?>

<?php get_sidebars(‘left’); ?>

<h2>Error 404 – Page Not Found.</h2>

<?php get_sidebars(‘right’); ?>

<?php get_footer(); ?>

The above code would give a simple “Error 404 – Page Not Found.” as ouptput, which is mentioned within in h2 tag. You need to modify header, sidebar & footer as per your theme structure.

404 page with Search Form

Want to add search form to help users stick around instead of leaving. By this way  visitors have the option of searching your site, even if lands on your 404 page. If you want to add search form for your 404 page, add the below code..

<?php get_header(); ?>

<?php get_sidebars(‘left’); ?>

<h2>Error 404 – Page Not Found.</h2>

<p>Search:</p>

<?php include(TEMPLATEPATH . “/searchform.php”); ?>

<?php get_sidebars(‘right’); ?>

<?php get_footer(); ?>

404 page redirect to home page

If you want to just redirect 404 page to home page then add the below code in 404.php

<?php

header( ‘HTTP/1.1 301 Moved Permanently’ );

header( ‘Location: ‘.home_url( ‘/’ ) );

?>

Make it more dynamic

If you want to create a more dynamic error 404 page you can use this way so that the visitor only sees the brief error and, then gets redirected to your home page. This page can be made to be somewhat SEO friendly. For this you need to edit the header.php file of your template. Within the meta tags at the top of your header.php file add the below code ..

header.php

<?php

if (is_404()) {

*$redirectHome = get_option(‘home’); ?>

<?php echo $redirectHome; ?>

After added it into header.php file, you need to edit your 404.php file to look like this:

404.php

<?php get_header(); ?>

<?php get_sidebars(‘left’); ?>

<h1>Error 404 – File Not Found.</h1>

<h3>Please <a href=”<?php bloginfo(‘home’ Or ‘template_url’); ?>” Click here</a> to return home page, or you can wait to be redirected in 15 seconds.</h3>

<?php get_sidebars(‘right’); ?>

<?php get_footer(); ?>

This above example will allow the user to land on your 404 error page and then automatically take them to the home page. This will also help users stick around instead of them being left confused and leaving your website. Please make sure to replace home or template url with the exact link where it should redirect.

How To Prevent Blogger Blog From Redirecting To Country-Specific Domains

Most Bloggers knew that recently Google redirects blogger blogs their respective Country code TLD’s. Like if you are browsing a blog from Australia, it will be redirecting .com to .com.au domain. For instance, if you open xyz.blogspot.com in your browser, you will be redirected to xyz.blogspot.com.au if you are browsing from Australia.

Why Google redirects Blogger Blogs to Country Specific?

Google implemented this blogger blog redirection because of censorship on Internet and hide unwanted content. They started categorizing the content based on the writer & the reader’s country. A site with having unwanted contents, will be block in some countries but still have it displayed in the others.

Disadvantages of Country Specific Redirection

There are many problems with country specific domain redirection, from SEO to social share count., List of disadvantages …

  •  Social shares will be changed with country specific domains.If your blog xyz.blogspot.com has 5 tweets it will be changed with xyz. blogspot.com.au .
  •  No of backlinks will be different for each of the country specific domains and your blog will lose alexa rankings.
  •  It might problem with some applications and widgets.

How To Stop redirects Blogger Blogs to Country Specific?

You can stop this country specific redirection for your blogger blog by using a JavaScript code.  Once added this code in your template your blog will simply redirects blogspot.com instead of redirecting to the country-specific domain names.

Steps to place JavaScript code:

1. Log In to Blogger account and visit your dashboard
2. Click on design of your Blog
3. Click on Edit HTML

<script type=”text/javascript”>
var str= window.location.href.toString();
if ((str.indexOf(‘.com/’))==’-1′) {
var str1=str.substring(str.lastIndexOf(“.blogspot.”));
if (str1.indexOf(‘/’)==’-1′) {
var str2=str1;
}
else {
var str2=str1.substring(0,str1.indexOf(‘/’)+1);
}
window.location.href =window.location.href.toString().replace(str2,’.blogspot.com/ncr/’);
}
</script>

4. Now copy the above code and search this line on your blogger template.

<b:include data=’blog’ name=’all-head-content’/>

5.  Paste the java script code below that line and save your template.

Now your visitors from anywhere in the world can see your blogspot.com domain only.

Is Project Management the Most Important Aspect of Any Industry Enterprise Software?

What Is Project Management?

Growing organizations achieve success by working on various projects. This trend leads to an entirely different field of work, i.e. project management. An organization conducts project management when it has to achieve some specific goals. In order to do this, it plans, organizes, secures, and manages its resources according to the project.

However, it also has certain challenges. For instance, the most significant challenge an organization can face is to integrate its inputs well to achieve the pre-defined goals. Although integrating all resources properly is a challenging task, using enterprise software makes it easy to achieve success.

There are many large organizations that use enterprise software to meet their objectives. The specifications of such software depend entirely on the type of industry. This is because some industries have a simplified procedure for conducting businesses. Whereas, some require complex thinking and more focus. One such industry is the mining industry.

Enterprise Software and the Mining Industry

The mining industry is mostly run by large enterprises. Mining organizations extract valuable minerals from the earth. Mining helps recover various materials such as precious metals, base metals, coal, rock salt, and diamonds.

The industry is spread all over the world. Therefore, these organizations have to compete well in order to maintain their market share. This gives rise to enterprise software. Since mining organizations have to run their operations effectively, they use enterprise software in project management. Broadband Expert says that high-speed broadband connection facilitates the use of enterprise software well.

How Project Management Contributes to the Growth of Mining Industry
What makes project management the most important aspect of industry mining is the fact that it continuously requires tracking various operational activities. Mining organizations use enterprise software to meet its goals. Some of these activities are following:

Mine Planning

Due to tough competition, mining companies have to increase their mining production from existing mines. This requires them to come up with new projects through enterprise software.

Similarly, mine planners need enterprise software to devise various mine plans. These plans include gathering information such as mine details, production capacity of each mining stage, equipment available to mine planners, machinery, human resources, their health and safety details, etc.

Production Accounting

Since the nature of mining industry is more complex as compared to that of others, it requires a full-fledged online accounting system. Mining personnel have to identify the accounting challenges their organization can face.

In order to stay ahead of the competition, they use Production Accounting enterprise software. It enables the organizations to assess mineral processing and mineral refining. Moreover, it helps project managers to evaluate a mining organization’s revenue on a timely basis.

Logistics, Sales, and Marketing

Tracking is extremely important in the mining industry. Therefore, enterprise software is always needed. This is because it ensures whether the logistics chain of the valuable materials is on the right track or not.

Broadband experts are of the opinion that by having a high-speed Internet connection, enterprise software supports the logistics, sales, and marketing of mining organizations. It tracks each stage of mining products. It starts from initial extraction to customer delivery. If there are variations in the stockpile quality, then the project manager can adjust that easily.

Asset Management

Physical assets have an utmost importance in the mining industry. However, it is important to identify how well these assets contribute to the organization’s success. Project managers use enterprise software to review the infrastructure of an organization’s assets. Along with that, they can assess how well the workforce is maintaining those assets.

Asset Improvement

Mining industry is an asset intensive industry. This indicates that managing physical assets is as important as managing the workforce. Enterprise software enables project managers to maximize organizational revenue by maximizing asset productivity.
The software lets them know the physical condition of assets. If an asset is not working properly, they tell the technicians to fix it. The enterprise software saves organizational cost of equipment failure this way.

Top Free Classified ad Websites List

This is list of around 200 best free ad posting websites for bloggers and ad posters is mainly popular in the countries including, US, UK, India, Australia, UAE, Germany,France, Italy, Japan,China, Pakistan, etc.

This top 200 free ad posting list mostly contains name of those free-classified ad sites that are very popular and largely traffic driven, and they provide good resource for the best free ad posting options and features.

  1. http://www.craigslist.org/
  2. http://quikr.com/
  3. http://gumtree.com/
  4. http://clickindia.com/
  5. http://olx.com/
  6. http://www.ebayclassifieds.com/
  7. http://adsglobe.com/
  8. http://oodle.com/
  9. http://sell.com/
  10. http://classifiedads.com/
  11. http://www.click.in/
  12. http://classifieds.ivarta.com/
  13. http://www.indialist.com/
  14. http://www.digitalbhoomi.in/
  15. http://www.locanto.in/
  16. http://ocala4sale.com/
  17. http://global-free-classified-ads.com/
  18. http://www.bonqo.com/
  19. http://www.classifiedslive.com/
  20. http://www.traderonline.com/
  21. http://localads.rediff.com/
  22. http://www.claz.org/
  23. http://classifieds.bechna.com/
  24. http://www.goforads.com/
  25. http://www.khojle.in/classifieds/
  26. http://www.meramaal.com/
  27. http://www.adpost.com/in/
  28. http://www.indnav.com/Classifieds
  29. http://www.adoos.in/
  30. http://www.classifiedsden.com/
  31. http://www.vivastreet.co.in/
  32. http://www.blogger.com/Adbhai.com
  33. http://classifieds.webindia123.com/classifieds/asp/index.asp
  34. http://adlandpro.com/
  35. http://www.inetgiant.com/
  36. http://www.thisismyindia.com/free_ads/
  37. http://www.vast.com/
  38. http://classifieds.sulekha.com/
  39. http://www.yakaz.com/
  40. http://classifieds.ibibo.com/
  41. http://www.pennysaverusa.com/classifieds/usa/index.html
  42. http://www.indiagrid.com/cgi-bin/list.cgi?dmmy=ok&cat=&subcatid=
  43. http://daype.com/
  44. http://www.salespider.com/online-classifieds-free-advertising
  45. http://ziply.com/
  46. http://classifieds.sify.com/
  47. http://www.adeex.in/
  48. http://www.domesticsale.com/
  49. http://www.whereincity.com/classifieds/
  50. http://www.adsmantra.com/
  51. http://epage.com/
  52. http://www.freeadscity.com/
  53. http://www.recycler.com/
  54. http://www.chooseyouritem.com/
  55. http://www.webcosmo.com/
  56. http://rajb2b.com/classified/
  57. http://www.hoobly.com/
  58. http://www.indyapulse.com/Classifieds/
  59. http://www.freeadlists.com/
  60. http://www.bupio.com/
  61. http://www.bestwayclassifieds.com/
  62. http://wantedwants.com/
  63. http://www.webclassifieds.us/
  64. http://www.dragg.in/classifieds/
  65. http://www.classifieds4me.com/
  66. http://e-classifieds.net/
  67. http://www.boostime.in/
  68. http://www.buysellcommunity.com/
  69. http://classifieds.co.uk/
  70. http://businesslist.com/post-classified-ad/
  71. http://www.askht.com/
  72. http://google.com/base
  73. http://classifieds.yahoo.com/
  74. http://kaboo.com/
  75. http://www.bizmartindia.com/index.php
  76. http://www.bharatpatal.org/indian-classifieds.php
  77. http://postyouradforfree.com/
  78. http://ww1.highlandclassifieds.com/
  79. http://www.loyalmart.com/
  80. http://listings.mid-day.com/
  81. http://bestadforum.com/
  82. http://kijiji.com/
  83. http://citynews.com/
  84. http://livedeal.com/
  85. http://selloutads.com/
  86. http://ozfreeonline.com/
  87. http://worldslist.com/
  88. http://www.kugli.com/
  89. http://subblurbs.com/
  90. http://www.droik.com/
  91. http://kaboo.org/
  92. http://isell.com/
  93. http://iclads.com/
  94. http://itsmymarket.com/
  95. http://postaroo.com/
  96. http://marketplace.sfgate.com/
  97. http://london.kijiji.ca/
  98. http://freeads.biztop.com/
  99. http://freeadvertisingzone.com/
  100. http://www.abmresourcesfreeads.yuku.com
  101. http://la.kaango.com
  102. http://www.usfreeads.com
  103. http://www.adquest3d.com
  104. http://ezilon.com/
  105. http://www.stumblehere.com
  106. http://www.theflyer.com/local-classified-ads-w-us-fl.html
  107. http://www.buysell.com
  108. http://www.vivastreet.co.uk
  109. http://www.clockwatchers.com/classifieds
  110. http://friday-ad.co.uk
  111. http://freeadvertisingforum.com
  112. http://www.classifiedextra.ca
  113. http://www.dxpnet.com/classifieds
  114. http://www.interking.com
  115. http://loot.com
  116. http://free-advertising-blog.com/
  117. http://www.estia.com
  118. http://www.adtrader.co.uk
  119. http://www.freeads.co.uk
  120. http://www.freetraderonline.com/placefreead.htm
  121. http://www.theadnet.com
  122. http://www.5starads.com
  123. http://www.backpage.com
  124. http://www.free-world-classifieds.com
  125. http://www.freeadposting.com
  126. http://www.vancouver-bc.com/PostClassified
  127. http://www.newquestcity.com/natclass.htm
  128. http://www.bestmall.com/class/submit.html
  129. http://www.porkypost.com
  130. http://www.greekads.com/classifieds
  131. http://www.1stopclassifieds.net
  132. http://www.fresnomall.com
  133. http://www.808classifieds.com
  134. http://www.aufreeads.com
  135. http://villaricaclassifieds.com
  136. http://www.eclassifiedsweb.com/
  137. http://www.ourbangla.com/ad
  138. http://www.gptsm.com/cgi-bin/c/classifieds.cgi
  139. http://www.ad-line.com
  140. http://www.bizzcity.com/cgi-bin/classifieds/index.pl
  141. http://tytia.co.uk
  142. http://www.adadoo.com
  143. http://www.americanet.com
  144. http://www.buysellauctiononline.com/index.php
  145. http://www.freeadvertisingboard.com
  146. http://www.callharry.com
  147. http://www.thefreeadforum.com/vbull
  148. http://www.classifiedsforfree.com
  149. http://www.vflyer.com/main/Guest.jsp
  150. http://www.tauque.com
  151. http://www.everydaybusiness.adpost.com
  152. http://www.ezeads.com/cgi-bin/classifieds.cgi
  153. http://www.forsalewales.com
  154. http://www.freeadsportal.com
  155. http://www.freeclassifieds.ws
  156. http://www.g0ng.com/index.html
  157. http://www.freebizadsweb.com
  158. http://www.finditireland.com/freeads.htm
  159. http://www.butlerwebs.com
  160. http://www.classifieds.fairfax.com.au
  161. http://www.pcadz.com/cgi-bin/classifieds.cgi
  162. http://www.agreatindian.com
  163. http://www.buyittime.com
  164. http://www.caretotrade.com
  165. http://www.classified.faizent.com/modules/catads
  166. http://www.classified-adverts.com
  167. http://www.classifieds.abacin.com
  168. http://www.classifieds.atomicbot.com
  169. http://www.classifieds.blackworld.com
  170. http://www.clipcopy.com/cgi-bin/class/classifieds.cgi
  171. http://www.dunway.com/classifieds/viewads.html
  172. http://www.e-classifieds.com.my/register.php
  173. http://www.1second.com/freead.htm
  174. http://www.weissonline.com/ads4less
  175. http://www.keystoneadnetwork.com/adland

How To Know If Someone UnFriend You On Facebook ?

Facebook, the popular social networking site, is a grand opportunity to get in touch with your old friends. Messages and notifications flow into your account every now and then. Whenever you are added as a friend, you get a notification. Logging into your Facebook account, you get to see an entire list of your friends added in your friend’s list. But what, when someone unfriends you from the list? When you are removed from anyone’s friend list, you are not notified nor does any message enter your account.

However, gone are those days when you remind in dark as to who unfriended you. Unfriend Finder – the new browser script enables you to find out who has eliminated you from his list. Not only about unfriend, this browser script will let you know  you the people to whom you have sent a friend request, the persons who have denied your request, the person who have removed you from the list and also about the Facebook user who has deactivated his account.

Unfriend Finder

All the recent web browsers Opera Apple Safari, Google Chrome, Mozilla Firefox and others support this new Unfriend Finder application. Are you wondering how this function will work for you? Well, this browser script makes use of Facebook notifications for alerting you of the aforesaid events.

Want to get this new app right on your PC now? Go to the site of Unfriend Finder and install this once you have downloaded. Once you have installed this browser script, it will store for you Facebook friend list, requests and other information in the web browser. Just as you receive notification when anybody sends you a friend request, in the like manner now you will also get a notification when you are unfriended in the same Facebook style.

Facebook interface and Unfriend Finder mixes perfectly with each other. Now, you will receive alerts whenever your friend request is ignored or rejected. Stop wondering why your list of Facebook friends getting shorter day by day. Set up Unfriend Finder and start receiving notifications regarding all events related to your Facebook friends!

FTalk App – Chat With Facebook Friends From Your Desktop

Is there anybody around who is not acquainted with Facebook? Logging into Facebook account and chatting with your Facebook friends is a wonderful way to have a gala time. However, you have to make the effort of opening the Facebook in a new browser. Chatting with Facebook friends without opening it in separate browser – many desire to do so! How about having a desktop client for Facebook like Yahoo!, MSN and AIM messenger?

fTalk is the desktop client of the Windows you were searching for! With this desktop application, you can now have the pleasure of conversing with Facebook friends right from Windows desktop. No need to open it in some other browser. fTalk is a reliable and handy utility offered to the Facebook fans so that they can stay tuned with the Facebook friends anytime they want.

ftalk application

fTalk application

Initially fTalk started as an easy messenger application, but with addition of greater number of advanced features each day, it has turned out to be the favorite desktop messenger client for many. Want to download this application? Visit the website of fTalk and install the application once you download it for your desktop. When you are installing this messenger application, you will notice a toolbar being displayed on your screen. Well, this is not necessary for using the application. Therefore, it’s your choice to install this toolbar.

Once you have installed fTalk, sign to the Facebook account and allow permission prior using this app. Once you are logged in, fTalk app will be right on your desktop offering you the entire list of your Facebook friends. Can’t find a friend in the list? Type the name in search box provided. Much like Google Talk, in fTalk also you will receive notification for each friend appearing online. You also have the opportunity to set your preferences or open up the fTalk window.

Double click on your best friend in the list and chat window will open up right in front of you! Want to go for a video chat? The facility is also provided in fTalk provided both of you have a webcam. fTalk has proved to be a nice desktop client messenger. No more distractions from advertisements on your Facebook page. Enjoy chatting with your beloved friend with fTalk application right now!

How to Enable Facebook Timeline Right Now!

Facebook has finally unlocked the floodgates of “Open Graph” with its Timeline Apps. “Facebook Timeline” is the new feature offering you a leap from its persisting multimedia integration. Small and large developers can now submit their apps with Facebook. What does this mean? In essence, you are likely to see a new bunch of activities of your Facebook friends. You will now experience much more than the usual ‘likes’ you have been using all these days.

enable Facebook timeline app

This popular social network has opened up new options to enhance your fun to an advanced stage. Shopping, ravel, fitness, food and more than 60 ‘lifestyle’ apps have made Facebook much more amazing than before. These apps enable you to share your activities and hobbies automatically. Potentially thousands of other apps are to come in Facebook in the recent past.

But how to know which apps are worth using in Facebook Timeline? Don’t fret! Some selective apps are provided to suit with the new Facebook Timeline feature. You do not have to waste any time or take the trouble of choosing the right app. Whether you admire knitting, hiking, gardening or snowboarding or any other activity, there is an app for all.

Greater details of your news, posts, activities from its initial stage to the current date will on feature now with this new Facebook app. Your settings, activities, photos and posts will get a new layout altogether. The best part is that all these astounding apps are totally free! Enjoy the stunning feature without shelling out a single penny! Install Facebook Timeline and give a new look to your Facebook profile. Grab the Timeline Feature right away!

 

Here’s how to do it:

  • Log into Facebook.
  • Visit Facebook Developer App to set off the app.
  • Click Create a New App on the page’s top right corner.
  • Give a name to your app, like Timeline and also a namespace, like Your name.
  • Simply follow the onscreen instruction.
  • Click on Open Graph link at the left side of the page and then click Get Started With Open Graph.
  • Fill up the two blanks suiting your needs and then press the Get Started button.
  • Several settings page will be displayed. You can make changes to the settings or keep to its default as you desire.

Now go to the homepage of your Facebook. There you will find the activation at the top of the page reading “Introducing Timeline…..” Click on Get It Now and have fun with the new Facebook features.

allow Facebook app

How to Make Your Company More Social

Social networks are flooded with potential customers. Therefore, today’s companies need to foster a socially engaged culture within company walls.

A business becomes more inherently social by going beyond the corporate Twitter account and Facebook Page. A social business engages the entire company, from CEO to executive assistant. Take advantage of the opportunity to foster your company’s internal community and teach valuable social media skills as the space rapidly grows and evolves. But how do you get everyone on board?

1. Give Interactive Tutorials

It’s hard to get people to tweet consistently when they don’t understand what an @mention is. By hosting a few interactive Facebook and/or Twitter tutorials across the company, you can provide a valuable service to your coworkers, both in and out of the office.

Have everyone bring laptops and phones to the session to keep it interactive. Try setting tasks at the beginning of the session, such as creating a special tutorial hashtag, and then ask everyone to tweet photos of the tutorial.

2. Focus on Fun Ways to Use Twitter

Show your employees how to use a hashtag that they can relate to. For example, follow funny Twitter commentary while watching an episode of The Bachelor. Or show the foodies on your team curated lists of food truck Twitter accounts and how to see where they are parked.

Provide examples that demonstrate how Twitter can organize information and news for just about any job or industry. Once they learn the basic tools and creative uses of social media, they will naturally see how they can gather more information applicable to their jobs as well.

3. Find Influencers Within the Company

Chances are you already have several employees that love social media, whether they’re Pinterest fanatics or live tweet their entire weekends. Recognize these employees internally for their mastery of social media by highlighting their content. For example, the team member with the most active Instagram account could be in charge of documenting your company’s product launch party.

Once you start finding way to feature and utilize the social media prowess of employees, more of the team will chime in and participate. Encourage the team to @mention the corporate Twitter feed when they find pertinent industry news and content. This will generate more content and a larger social media presence for the company as a whole.

It’s important that your internal experts feel their social skills and expertise is appreciated by the company. These people will naturally start helping and encouraging other employees to do the same.

4. Launch a Fun Contest or Internal Campaign

Once you’ve taught employees the basics and highlighted the company’s influencers, it’s time to get everyone involved in some straight-up fun. Try launching a contest: Record everyone’s Klout score and see who can improve hers the most within a month. Or announce an Instagram photo contest, in which the office chooses the winning photographs, and frames the winning entries as office art. Or host a company room on turntable.fm and vote on the company’s best DJ. That person could DJ the next office party.

Be sure to follow up with incentives and recognition, crucial aspects of any competition. Social media allows for a great deal of creativity, so take full advantage and set the contest up as a fun outlet for the company.

5. Engage

As you encourage your company to become more social media savvy, make sure to foster a sense of community. People want to learn information from social networks, but they also want to communicate with one another. Social media channels provide a way to do this outside the normal confines of cubicle culture, and can boost overall company moral by augmenting the experience of working together.

Occasionally highlight team members’ tweets, Facebook posts and content from the corporate accounts (with content, make sure to get permission). If someone has an especially funny or relevant tweet, draw attention to it. This activity not only shows employees and onlookers that team members are valued, but also personalizes and gives your brand authenticity. Plus, company employees will be more excited to share and listen to the company within social media channels.

6. Get creative!

The opportunities to infuse social behavior into your company only increase with engagement. You’ll be able to create more advanced tutorials, educate about emerging platforms, launch new initiatives that bring everyone closer together, and much more. Ask your employees what types of contests and initiatives they’d like to be a part of. Social media provides a company a way to have some fun at work, so make the most of it!

Convincing newbies to jump headfirst into social media can seem challenging, but by demonstrating value and communicating enthusiasm, your company will take off into social media stardom. If you explain how to use a social media channel, show its potential, and reward creative participation, you are well on your way to creating a company with social values built into its foundation.

original article

Google Panda Slaps Advertising Top-Heavy Sites

Is Your Blog Top Heavy With Ads?

In another move to further improve the visitor experience, Google has announced that their algorithm will now penalize sites that run too many ads “above the fold”.

What does that mean?

It means that if you have a website that, when viewed at a normal (not high) quality monitor size, has the content pushed down low on the first part of the site you see when the page loads… you may have a problem.

Check out your site, using Google’s Browser Size tool, to see how your website would look under different screen resolutions. (Pro Tip: I suggest checking it at 1024 x 768 and 1280 x 1024)

Google says this impacts less than 1% of search results. But many heavy marketers are shouting that this affects millions.

It’s true of course that we’ve all hit a site that is “over the top” with ads and often has not just one advertising box but TWO before the article starts.

Me personally, I’m not a fan of embedding a lot of adsense within a post as it makes the user scroll around it… but that’s just me, and what do I know :)

Google specifically says: “This algorithmic change does not affect sites who place ads above-the-fold to a normal degree, but affects sites that go much further to load the top of the page with ads to an excessive degree or that make it hard to find the actual original content on the page.”

So it sounds like sites running an ad in the header probably will be unaffected unless they are running a lot of ads elsewhere. Whew!

What is not clarified is whether sites with HUGE header images at the top will be shielded or counted as a false positive. We’ve seen a trend towards reduced header total size and that is probably a good thing in light of this.

Its worth considering that optin boxes sitting under the header probably are going to count as ads (for good reason). This is making me reconsider if I will turn back on the optin box I have coded that sits below the header but above the content (full-width).

I probably will as I run few ads but others might think twice.

As I mentioned in “3 Google SEO Changes That Rattle SEOs and Bloggers Alike!“, Google is really pushing back both on so-called “traditional SEO” and also on micro-niche sites that are adsense trips. But because of this, it’s possible for an unsuspecting blogger to get caught in the middle accidentally if they don’t follow some basic tips.

Does this mean that some people that are using Google’s own product, Adsense, are going to be penalized? Sure does. (And in my opinion for good reason.)

But site owners have a choice of how much they use on their site and where they place them so it’s logical both that some have “gone to far” and that those that have can probably reasonably easy return to a more visitor-friendly level.

Google has to walk the fine line of creating enough advertising clicks via affiliates with keeping a very happy searcher audience. Not an easy thing to do!

(Don’t think there is not some irony however that the search results page on google.com is ad heavy!)

original article