December 20th, 2016
4 Marketing Tips for Targeting Women via Social Networks
Social networks have become so popular these days, which the online marketing techniques had to redesign the whole concept around these aspects. There are many tips and tricks to use the social networks when it comes to reaching a targeted audience, when talking about a company, the only thing that a person needs to do is to pay attention to the details.
So, who is on Facebook? The most common answer is that everyone is there, from children to adults, from college students to professionals in any fields. This means that any company, of any profile, is interested in being in the social networks because of the fact that everyone is there (or at least a great part from their targeted audience).
Let’s take the example of a perfume company for women. How would they target this section on Facebook? There are some tips that can be applied here.
This is a very subtle way of communication. There are millions of groups that are formed on social networks that are based on various points of interests: fashion, books, lifestyle and so on. The idea here is that the perfume company needs to be present in the groups that have a lot of females in them: for example Fashion Today or anything that comes to mind. You need to think of various attributes of your targeted audience and connect those attributes to your company or brand. That is what a group does.
This is a key concept of the social networks, a concept that you need to explore and develop as much as possible. You need to link your brand or company to something that the targeted audience cares about. Your presence in the social network needs to talk about your company, but it needs to take things to the next level. Continuing with the idea of the perfume company, you need to always link with the fact that a great perfume goes superb with a great outfit and talk about fashion. This is just an example, but there are many that link their business with various interests that their targeted audience has.
This is another aspect that should be of great interest here. The idea is to interact with your targeted audience, engage in conversations, like their photos, comment on their events, be part of their lives. The idea here is simple: if they feel that the brand is pretty close, they will fall in love with it and build up a relationship with it. The social networks helps you interact with people from all around the world and any relationship can be productive even in the long term.
#4 Be consistent
The problem that various brands face these days is the fact that they create a profile on various networks, they make a huge buzz and then after a while, everything is plain. What type of message do you send to your users if you behave that way? Always be present, always be there so that your audience knows that they can count on you as a brand in their lives.
Imagine that the social networks are the links to the entire world. It’s up to you how you use this power and it really depends on you how well it goes.