October 21st, 2016
A Beginner’s Guide to Social Media Rebranding
It is almost certain these days that developing your online business presence is hard without the involvement of social media sites. Numerous companies and online communities have done wonders by engaging with popular social media sites like Facebook, Twitter and LinkedIn. You might have also had your profits and personal experiences while engaging with social sites online. With so many participating in social media activities, how do you think you can bring your business into limelight once again?
Well, social media rebranding makes it possible. With the correct preparation you can handle social media branding activities without losing your subscribers.
Why should you rebrand your profiles with social media sites?
Consider whether rebranding your company is worth it or not. Luke Brassinga defines rebranding as the process of updating an individual or a company’s culture, messages or goals. Sometimes, rebranding may not be worth the additional efforts you undertake.
Rebranding is most suited for organizations that are
a) Altering their overall makeup due to mergers or acquisitions.
b) Giving more importance to business aspects that have failed or are outdated
c) Drastically changing offerings on products such that the existing identity is not applicable any more.
If one of these reasons is the major cause of your rebranding activity, then here is a guide to go about it.
1. Setting the basics right
This is the first and foremost step for your rebranding process. Set the basics right. If you do not get this one right, you may end up with mishaps or spoil your brand’s reputation. You may carry on the following activities before even preparing for a rebranding process.
a) Save the .com edition of the new brand’s URL.
b) Ensure that the Twitter handle you prefer associated with the brand is available even then.
c) Make a focus group with your old customers to lighten hidden problems with the process of rebranding.
Make sure that you have the time to make the research before you start your campaign.
2. Study the limitations on social network
There are certain limitations set in different social network sites. While these limitations are not going to affect your ultimate target of rebranding, you got to know them prior to undertaking your change process.
At present, Facebook does not allow its account holders to change their names after attaining two hundred likes. This, it believes, prevents selling and buying of fans on Facebook.
This recommended method is to create new pages and make existing followers donate their likes. Though the results may vary, requesting fans to like your pages may result in loss of fans, something you should be aware of.
YouTube actually does not allow its users to make changes to their registered names but it is possible to make vanity URLs to effectively mask older channel’s content and show them in a rebranded URL.
You will have no issues in altering personal profiles on LinkedIn. The rebranding process is very easy when it comes to LinkedIn.
3. Communicate properly to your customers
Throughout the process of rebranding, customer communication should be of primary importance. All the below mentioned points should be top priority.
a) Make a video that explains the scenario behind rebranding
b) Make a clear indication on what is changing and what is not.
c) Make varied communication with as many formats as possible.
So for those who think that rebranding will further polish your already well-to-do sites, it will not. Hope the article is a great guide to users who want to rebrand.