Category Archives: How To

Magento Customer Segmentation for Proactive Online Store Management

In this tough competition, it is not a sensible approach to implement the same tactics for your all kind of the customers assuming that everyone will be interested in buying what you are selling. One-size-fits-all technique is obsolete now. To

How to Make Drupal Website Rank Higher On Google

rank Drupal on Google

Search engine optimization or SEO is important for any website. A lot of traffic can be brought to the website by investing in quality search engine optimization techniques. For this reason, it is important to have a website that ranks

5 Tasks Every Small Business Needs to Outsource

small business

In today’s advanced, fast-paced economy, it is important you are doing everything you can to help your business stay ahead. And with so much competition out there from large corporations and franchises, it might seem like the odds are stacked

Top 3 Best Marketing Strategies For Small Businesses

top 3 marketing strategies small business

Starting a small business of your own can be a daunting venture, especially when opening a business in a niche that is heavily saturated with large corporations and nationally known businesses that already have a firm hold on a large

Top Tips for Integrating Your Online and Offline Marketing Efforts

online and offline marketing

As a small business owner, you probably do a lot of marketing in-house. Finding the time to manage your marketing efforts can be difficult, especially when you’ve got sales, R&D, accounts, and customer service to manage too. Because of this,

How Conversion Rate Optimisation Can Improve Your Bottom Line

conversion rate optimization

Running a business is hard work. You invest a lot of time, money and effort into making your product or service as good as it can be, but are you satisfied with the returns on your investment? Are you getting

9 Investments for Running Your Small Business on Autopilot

Certain people say that success is all about making your money work for you. It refers to the mindset of investing on something that will passively generate recurring income for the long-term. That’s why successful entrepreneurs can sit on a

How Engaged Are Your Social Customers?

Social Media tips

Marcus Law, Head of Marketing EMEA at SLI Systems, offers his expertise on where retailers should focus their attention in a social world. The global number of e-commerce companies today is so enormous that few can put a definite number

Improve Your Business through Email Marketing Services

email marketing

Internet marketing is now an essential part of any business looking to be a success, as it has a much wider reach than traditional forms of marketing and can be immediate as well. Email marketing is one technique which can

How To Use Call Tracking Analytics To Retain Customers

Analytics is an amazing tool for businesses that are looking to effectively convert their audience insights into added value for their customers and/or potential customers. In effect, it plays a crucial role in customer acquisition, growth, and retention through the

How A Pinterest Account Can Help Your Business

Already aware of the benefits of social media, many businesses are currently actively maintaining Facebook and Twitter accounts to relative success, but are making minimal effort to branch out into other trending social media sites despite their increasing popularity. Although

How To Get Backlinks From Wikipedia

Backlinks are incoming links to a web page or website and they were considered the primary means of navigation before the advent of search engines. These are significant part of SEO as search engines gauge the popularity of a website

5 Tips on How to Make Tumblr Work Harder for Your Business

Social media marketing is an essential tool for 21st Century businesses. Everyone’s heard of Twitter and Facebook, but Tumblr is less well known, despite the fact it is one of the most popular social networking sites, particularly in the 25

How To Advertise With Yellow Pages Online

If you own a business, you are well aware of how crucial effective advertising is for the success of your company.  ‘Tell them, and they will come’ just about sums it up—tell the public who you are, what you do,