Category Archives: PPC

Channels & Tools To Reach Out To Your Audience When You Have A Good Online Marketing Budget

There are two sources of traffic out there, that is free traffic, and traffic which you pay for. There seems to be a misguided opinion going around these days that all website traffic should be free. However, this is not

The New AdWords Report Fuses SEO and PPC

The amazing new report of AdWords allows online marketers to optimize and analyze organic as well as paid search traffic in AdWords itself. This is extracted through Webmaster tools and populated in your AdWords account so that you do not

Utilizing SEO And PPC Practices To Generate Business

Today’s businesses cannot rely upon newspaper ads and television for their marketing efforts any longer. The improving technology and increasing reach of the Internet has moved the business world more and more onto a virtual stage. If you intend to

Google Issues Last Reminder To Upgrade To Adwords Enhanced Campaigns

Google’s adwords enhanced campaigns are set to launch on the 22nd of June 13 according to Google’s ‘Last reminder’ email. Google have made the bold move to change the way in which adwords works and has worked for a long

A Basic Guide To Writing Great PPC Ads

One of the biggest challenges of PPC marketing is writing ad copy that sells. With most formats of PPC ads, you have just a few words to get your message across, and in that limited space you have to explain

5 Landing Page Mistakes That Crush Conversion Rates

Every website uses landing pages to send traffic to for a conversion whether it be an opt-in page for an email, a sales page, a content landing page, or a video landing page.  As you may have guessed, there are

Paid Per Click Essential Guide For ECommerce Sites

Pay per click advertising allows people to drive instant traffic to their website, which is why it is a great source of traffic for ecommerce websites. With a bit of in-depth keyword research, an ecommerce business can start driving highly

6 Awesome Tips For Split Testing

In marketing and web development, split testing is a web design experimental approach aiming to find web page changes that maximize outcomes. You basically compare versions of your website pages; for example, you can compare two versions of your web

Power Tips For Google AdWords

So you’re ready to give Google AdWords a try and drive some much needed potential customers to your online store. Super! The sponsored links that show up next to Google’s search results can be an efficient and cost-effective way to

The Beginner’s Guide to Google AdWords

Exposure is crucial to creating a business. There’re many ways to do it, from organic search and content marketing to social and affiliate marketing. However, one often overlooked tool for increasing exposure is paid search. It can be intimidating to