Category Archives: SEO

How To Utilise Google Maps In Marketing

Strong online presence is really important for any business and it is important to make use of online listings in order to market your business as well. Google Maps is a really simple way to market your business and here

What is a Link Scheme and Why Should You Avoid Them?

When it comes to writing websites, everybody knows that the search engines must be appealed to. And there is nothing that the search engines hate more than black hat methods of climbing the rankings. There are many ways that people

How To Optimize Video For Top Search Engine Rankings

In these contemporary times, many businesses are making use of the internet to market their goods and products. Additionally, individuals who want to exchange ideas with others are also appropriating the web in order to do so. This reality is

The Role Played By Long Tail Keywords In SEO Strategy

If you’re running your own business or website, you’ll know that trying to keep up with all of the latest developments in the world of search engine optimization is pretty much a full time job, with the information that you

Want To Succeed With SEO In A Post-Panda World? 5 Tips To Follow

Google’s Panda algorithm update has had a significant – and negative – impact on websites from one end of the internet to the other, and many site administrators and online marketers are struggling to find out why Panda doesn’t like

Micro Niche Sites Vs Authority Sites – Pros & Cons For Each

If you are a blogger or an Internet marketer then you are always in a dilemma whether you build micro niche sites or an authority site. When I started blogging, it was really hard to figure out which one of

Utilizing SEO And PPC Practices To Generate Business

Today’s businesses cannot rely upon newspaper ads and television for their marketing efforts any longer. The improving technology and increasing reach of the Internet has moved the business world more and more onto a virtual stage. If you intend to

Why I’m Supporting Bing From Now On

Recently I made the risky decision to start supporting Bing over Google as the search engine that I search with and the search engine that I rank for. It’s a controversial move, and one that I’m sure not

5 Landing Page Mistakes That Crush Conversion Rates

Every website uses landing pages to send traffic to for a conversion whether it be an opt-in page for an email, a sales page, a content landing page, or a video landing page.  As you may have guessed, there are

The Difference Between Penguin And An Unnatural Links Penalty

Before we get to define the difference between penguin and an unnatural links penalty, we will briefly describe the Penguin and the Unnatural Link Penalties in this context. Penguin Penalty In an effort to reward high sites with high quality

Test And Improve Performance Of Your Ecommerce Site With These Tools

Building an ecommerce site is an easy thing, but maintaining its performance requires herculean efforts. You constantly need to test its performance so that you make necessary changes and keep on right track always. There are dozens of tools available

How Google+ Makes an Impact on Search Engine Optimization

Google+ is actually one of quite a few of Google’s attempts to break into the social media circuit. After a few failed attempts, they have finally found a winner. It stands no chance of competing with Facebook (at least not

How To Use Infographics As A Useful SEO Tool

Infographics are the latest craze in the SEO community. They are a platform where you can demonstrate plenty of information through a graphic form. This means that they are an engaging way to communicate with your audience and ensure they

Google Opens Up Its Universal Analytics Beta To All Google Analytics Users

Nowadays, people use a number of platforms to surf the web, and this variation in platform use make it a challenge for businesses and website owners to keep track of their site’s performance and interact with consumers. In an effort