How to Make Drupal Website Rank Higher On Google

Search engine optimization or SEO is important for any website. A lot of traffic can be brought to the website by investing in quality search engine optimization techniques. For this reason, it is important to have a website that ranks top on Google. So, SEO is what helps your website to climb the top searches.

The right SEO strategy helps your business to reach the heights of popularity. When it comes to Drupal, it is already a SEO-friendly CMS, but to make it even better, you need to follow some SEO strategies that contribute to the well-being of a website.

rank Drupal on Google

Content:

Content is the most important factor that makes your site. It tells the visitors on your website what it is all about. Relevancy, usability, quality are some of the parameters that must be maintained when writing any useful information. This will help your website index on top searches. It will also increase the ranking.

Backlinks:

Backlinks are the links provided by other website to your website. Businesses should always aim to get quality-rich backlinks from top websites. These websites should have high domain authority.

Responsive design:

The importance of having a responsive design in this era cannot be ignored. With the advent of smartphones, it has risen to a great extent. This has made it important for your website to look and function great on screens of all sizes. Responsive design lets you achieve that, so it must be a part of your SEO strategy.

Quick loading speed:

Drupal’s latest version, i.e Drupal 8 makes use of several methodologies to allow its page load faster. The BigPipe technique is one of them. Improved caching, JavaScript loading in the footer makes the entire process quite interesting.

Multilingual support:

Drupal’s latest version now supports a wide range of languages. The larger number of languages a CMS supports, the greater will be the audience targeted. With each new version being launched, the multilingual functionality also gets improved.

Drupal SEO:

The use of advanced Drupal modules like Redirect module, Simple XML sitemap, metatag module, SEO Checklist are the ones that are quite in use. With the help of Redirect module, you can redirect old URL’s. Drupal automatically does not removes old aliases when creating a new one. It is also helpful in minimizing any invalid URL. On the other hand, Metatag module helps you to add keywords, browser title, descriptions, advanced search options and so on.

Clean URL’s:

Besides the use of modules, Drupal website owners ensure that their URL’s are easy to comprehend and do not feature words that are not relevant to the page they direct to.

Use of proper keywords:

Keywords have a vital impact on ranking. You must have a clear idea of your business goals and then target keywords that are relevant to the domain you specialize in. You can also make use of popular keyword planner tools like MOZ, Google keyword planner and so on.

Wrapping it Up!

With all the tips mentioned above, Drupal massively helps businesses establish a wider audience base. These tips will help you understand whether they are useful for you or not. Drupal SEO optimization also helps increasing the reach and visibility of your website. SEO is an ongoing process, so, it must be planned well. Apart from the tips mentioned above, you should always keep yourself up to date with the search engine’s guidelines to ensure that your SEO efforts are not wasted. If you have any additional queries, you can quickly drop your comments here.

Clyde Ray is a PSD to Drupal expert at PSDtoDrupalDeveloper. He has been offering custom Drupal development services to clients globally. Owing to a huge skill set and proficiency in the related domain, he has achieved successful results till now. In addition to this, he also likes sharing knowledge. This blog is one of his unique and well-written composition aimed at delivering useful knowledge to readers.