Tag Archives: advertising

5 Minute Guide To Facebook Ads For Local Business

In today’s cut-throat business world, it’s crucial that you have a strong internet presence for your local business. One of the best ways of increasing your business’ overall performance is to become involved in social media by making use of

Twitter Launches Keyword Targeting: Can Marketers Cash In?

It took a while, but Twitter has been regularly improving its ad platform since first rolling out advertising solutions back in 2010. The latest ad enhancement looks to present marketers with some of the most attractive opportunities they’ve had yet.

Paid Per Click Essential Guide For ECommerce Sites

Pay per click advertising allows people to drive instant traffic to their website, which is why it is a great source of traffic for ecommerce websites. With a bit of in-depth keyword research, an ecommerce business can start driving highly

Power Tips For Google AdWords

So you’re ready to give Google AdWords a try and drive some much needed potential customers to your online store. Super! The sponsored links that show up next to Google’s search results can be an efficient and cost-effective way to

How Transitioning from Traditional to Digital Advertising Gets More Business for the Budget

When the internet was in its infancy, it seemed like everybody who was anybody on the World Wide Web had a banner ad for some kind of product or service. The big perk of banner ads over ones printed in

Vimeo Versus YouTube: Battle for The ‘Best Video Marketing Website’

As the saying goes, ‘A picture is more effective than 1000 words’; video marketing is the watch word these days. Marketers are focusing more on video content with the advent of websites like YouTube, Vimeo and other video marketing websites.

5 Exclusive Facebook Marketing Resources

With over 1 billion people now on Facebook it stands to reason that Facebook advertising alone can target a wide range of people. However it wasn’t that long ago that many doubted Facebook’s strength in a marketing capacity. Yet fast

Driving Fan Engagement Using Facebook Ads

Facebook made history recently by reporting that it had close to one billion registered users, which is a milestone for a social networking website. Facebook created a social phenomenon that we’ll be talking about for a long time to come.

Google Panda Slaps Advertising Top-Heavy Sites

Is Your Blog Top Heavy With Ads? In another move to further improve the visitor experience, Google has announced that their algorithm will now penalize sites that run too many ads “above the fold”. What does that mean? It means