Tag Archives: online marketing

Top 3 Best Marketing Strategies For Small Businesses

top 3 marketing strategies small business

Starting a small business of your own can be a daunting venture, especially when opening a business in a niche that is heavily saturated with large corporations and nationally known businesses that already have a firm hold on a large

Tips To Improve Local SEO

Putting effort into what we do is very important but, knowing where to put in that effort is what makes all the difference. That’s why the phrase “work smart not hard” has become very common in the world today. It

Top Tips for Integrating Your Online and Offline Marketing Efforts

online and offline marketing

As a small business owner, you probably do a lot of marketing in-house. Finding the time to manage your marketing efforts can be difficult, especially when you’ve got sales, R&D, accounts, and customer service to manage too. Because of this,

How Conversion Rate Optimisation Can Improve Your Bottom Line

conversion rate optimization

Running a business is hard work. You invest a lot of time, money and effort into making your product or service as good as it can be, but are you satisfied with the returns on your investment? Are you getting

Channels & Tools To Reach Out To Your Audience When You Have A Good Online Marketing Budget

There are two sources of traffic out there, that is free traffic, and traffic which you pay for. There seems to be a misguided opinion going around these days that all website traffic should be free. However, this is not

Google Analytics Tips For Improved Online Marketing

Once you have setup Google Analytics on your blog or website and checked overall page views and the bounce rate, I think it’s time that you also glance at mobile traffic. But this is the end of the road for

Online Marketing Options for Today’s Small Businesses

Succeeding in the business world is much different than it used to be.  20 years ago, businesses went door to door to advertise their services and attract customers. Today, with the popularity and accessibility of the Internet, marketing tactics have

Is Facebook Losing Its Online Marketing Glory?

The 2013 Social Media Industry Report revealed some interesting statistics pertinent to social media and online marketing. The survey was carried out across a sample group of 3000 marketers, focusing specifically on real estate marketing. One intriguing statistic that emerged

5 Landing Page Mistakes That Crush Conversion Rates

Every website uses landing pages to send traffic to for a conversion whether it be an opt-in page for an email, a sales page, a content landing page, or a video landing page.  As you may have guessed, there are

5 Minute Guide To Facebook Ads For Local Business

In today’s cut-throat business world, it’s crucial that you have a strong internet presence for your local business. One of the best ways of increasing your business’ overall performance is to become involved in social media by making use of

The 5 Important Rules To Successfully Build Strong Presence On YouTube

YouTube is the biggest video sharing website on the internet and many people are accessing YouTube every day just to watch some interesting videos to cure their boredom, or curiosity. You can use YouTube to your advantage. You can create

Tips on How to Use your Yelp Profile as a Marketing Tool

Yelp allows business owners to respond to the reviews that are posted on their profiles either in a private manner to apologize to the consumer or post a public post to correct any misinformation. This should be highly used because

3 Key Ingredients Of A Successful Video Marketing Campaign

Video creation is an art. Get down the lighting, the energy, the presentation, and you can easily create an absolute masterpiece. The secret is in practice. Persistently practicing your video creation skills can help you become a true master. Just

How Transitioning from Traditional to Digital Advertising Gets More Business for the Budget

When the internet was in its infancy, it seemed like everybody who was anybody on the World Wide Web had a banner ad for some kind of product or service. The big perk of banner ads over ones printed in