December 20th, 2016
Video Marketing : Your Business Going Viral
Expanding your personal business in a world that is growing smaller and smaller by the day thanks to technology can either be easy or hard, depending on how you look at it.
On one side, the multitude of free and relatively cheap tools and applications available online, and the many other platforms such as video streaming sites especially youtube, blogs, micro-blogging sites, and social media sites, help you easily expand your market base. On the other side though, this kind of diversity and creative freedom made available online has created a diluted market of online marketers also using the internet’s potential like you.
Developing a video for sharing on youtube is always one of the first things to consider when going online for your business. Buying youtube views for your marketing video / ad, has just gotten much tougher as more and more people flood the internet.
So what can you do to help boost your video and turn it viral?
Keep it short: Keeping your video short condenses your message and it’s a fact that a viewer’s attention span shortens as a video runs longer. There’s a reason why commercials are only fifteen to thirty seconds long.
Find the simplest idea: It’s a common mistake that people want to say too much when trying to deliver a message. When your video happens to involve a lot of information, text, characters, and sound, this often results in a failure to deliver the message across. Minimalist commercials have always been effective throughout the years.
Create a compelling “hook”: Creating a “hook”, or something interesting that captures the viewer’s attention, can be as simple as asking a question. Let the hook carry your viewers towards the message you are delivering. The hook also gives a lasting impression, and helps retain brand or product recall towards you.
Don’t Hard Sell: One of the fastest ways you can turn away your viewers is by hard-selling your product. People generally hate the idea of being told what to do, much less what to buy. The idea behind your video, especially if you’re looking to go viral, is to capture your viewer and elicit a response from them that will get them to share what they have just watched.
Lastly, it is often a wise move to research. Take time to watch past videos and learn from them. Observe trends and concepts, and find out what makes these videos work. But most importantly, do not be afraid to go ahead with an idea you believe in. Nobody knows your business more than you do.