Enhance the Visibility of Your LinkedIn Company Profile with These SEO Tips
April 17th, 2019
You must have heard all the reasons why search engine optimization (SEO) is important for your websi[...]
Category Archives: PPC
How to Build A Keyword List For Your Next Successful PPC Campaign
Advertising is difficult business, stores must learn to optimize, their revenue without sounding too desperate at times. In comes Keyword usage and simple SEO hacks. However, SEO takes time and some analyst, believe it has become a rather older way
5 Online Skills Any Entrepreneur Needs in 2018
Business is quickly moving online. Ecommerce sales have increased, year over year, for more than a decade now, by at least 10% per year. Meanwhile, total retail sales have remaining pretty much flat. The result? Around the turn of the
Top Tips for Integrating Your Online and Offline Marketing Efforts
As a small business owner, you probably do a lot of marketing in-house. Finding the time to manage your marketing efforts can be difficult, especially when you’ve got sales, R&D, accounts, and customer service to manage too. Because of this,
How Conversion Rate Optimisation Can Improve Your Bottom Line
Running a business is hard work. You invest a lot of time, money and effort into making your product or service as good as it can be, but are you satisfied with the returns on your investment? Are you getting
Channels & Tools To Reach Out To Your Audience When You Have A Good Online Marketing Budget
There are two sources of traffic out there, that is free traffic, and traffic which you pay for. There seems to be a misguided opinion going around these days that all website traffic should be free. However, this is not
The New AdWords Report Fuses SEO and PPC
The amazing new report of AdWords allows online marketers to optimize and analyze organic as well as paid search traffic in AdWords itself. This is extracted through Webmaster tools and populated in your AdWords account so that you do not
Utilizing SEO And PPC Practices To Generate Business
Today’s businesses cannot rely upon newspaper ads and television for their marketing efforts any longer. The improving technology and increasing reach of the Internet has moved the business world more and more onto a virtual stage. If you intend to
Google Issues Last Reminder To Upgrade To Adwords Enhanced Campaigns
Google’s adwords enhanced campaigns are set to launch on the 22nd of June 13 according to Google’s ‘Last reminder’ email. Google have made the bold move to change the way in which adwords works and has worked for a long
A Basic Guide To Writing Great PPC Ads
One of the biggest challenges of PPC marketing is writing ad copy that sells. With most formats of PPC ads, you have just a few words to get your message across, and in that limited space you have to explain
5 Landing Page Mistakes That Crush Conversion Rates
Every website uses landing pages to send traffic to for a conversion whether it be an opt-in page for an email, a sales page, a content landing page, or a video landing page. As you may have guessed, there are
Paid Per Click Essential Guide For ECommerce Sites
Pay per click advertising allows people to drive instant traffic to their website, which is why it is a great source of traffic for ecommerce websites. With a bit of in-depth keyword research, an ecommerce business can start driving highly
6 Awesome Tips For Split Testing
In marketing and web development, split testing is a web design experimental approach aiming to find web page changes that maximize outcomes. You basically compare versions of your website pages; for example, you can compare two versions of your web
Power Tips For Google AdWords
So you’re ready to give Google AdWords a try and drive some much needed potential customers to your online store. Super! The sponsored links that show up next to Google’s search results can be an efficient and cost-effective way to
