Does Instagram Help SEO?

InstagramOne problem business owners go through is having so much to do that they let things like social media marketing go in lieu of other more important tasks. This is a huge problem because they are missing out on a great opportunity for free marketing. If they don’t want to promote their companies on Facebook or Twitter then why should they do it on Instagram? If this sounds like you then you need to rethink your marketing strategies and make time for a social media marketing blitz! Over eighty five percent of businesses claim to have a boost in sales simply by using social media. This reason alone should be enough but if not, think about the SEO possibilities.

How Entrenched is Instagram in Social Media

When you think of Instagram you probably only think of people uploading photos of their lunch rather than companies using it to promote products. It’s not a huge site after all, right? This is where you would be wrong. Instagram is one of the fastest growing social media sites right now with a whopping ninety million active users. These users posts over forty millions photos a day and there are thousands of likes and comments being made every second.  Instagram is huge and is expected to keep growing as time goes on. This is not a flash in the pan social media site but one that will stand the test of time.

Is There any Value to Sharing Photos?

Educating your customers about your products or services is probably the biggest value that Instagram offers companies. You can share photos that show how your products can be used, the way your services help others and even your charitable contributions. Some companies even offer a behind the scenes look at how products are made or the real people in the office who offer customer service and other functions. This also aids in search engine optimization because of the importance of these types of photos and the traffic they drive to a company. So, is there any value to sharing photos? Yes, there is great value for the simple fact that the site and photos are free. And you can build likes and followers that could be converted into customers.

How Does Instagram Affect Your Search Engine Ranking?

When you set up your Instagram account you need to connect it to both your Facebook and Twitter accounts along with your website. This adds value that search engines like Google and Bing look for when offering search results. The more online presence you have with social media and other SEO tools the higher your company goes in a search engine result. So Instagram and other social media sites can be fundamental in increasing your SEO ranking if you put some effort into your campaign.

So does social media help with your SEO ranking and results? You bet it does and any business owner who isn’t taking advantage of this free marketing tool is missing out. If you don’t have a social media marketing plan then today is the day you need to get it rolling. The benefits fully outweigh the time you spend putting this plan into place. Time is all that this marketing strategy will cost your company!


Tina Faulkner lives in a remote area of California with her horses and her DIY projects. She loves connecting with the world through Instagram and writing about it.
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