With over 1 billion people now on Facebook it stands to reason that Facebook advertising alone can target a wide range of people. However it wasn’t that long ago that many doubted Facebook’s strength in a marketing capacity. Yet fast forward a few years and many businesses feel social media is an integral part of their marketing strategy. In fact there has been a 75% increase in social media campaigns since a few years ago. There are still various companies out there that may find social media intimidating and haven’t embraced it yet. If you don’t know where to begin, check out these 5 marketing resources from Facebook to get you started from the very source itself.
Facebook Marketing Page
Facebook’s official marketing page currently has over 2 million likes and is designed to help marketers and businesses use Facebook’s marketing platform more effectively. The marketing page posts valuable information about webinars that they are holding for marketers as well as providing statistics about Facebook’s advertising platform. This can come in useful when you’re trying to pitch for Facebook advertising to a marketing team or a client. Facebook representatives will also answer any questions that are posted on their wall.
Facebook Advertising Page
This page describes the online advertising process – how things work and examples of successful campaigns. If you want to have a go at Facebook ad’s, this page has a ton of resources. They also answer frequently asked questions and tips to get your campaign under way.
This is a gallery style page showing a range of successful creative Facebook campaigns. This page shows a sample of different experiences people have had with Facebook campaigns from all over the world for marketers to learn from.
Facebook Studio Edge
This is an online course that gives important information about resources, research and useful tools to enable you to carry out successful online advertising campaigns.
Facebook Business Page
This page teaches you how to succeed on Facebook, build your page and create ad’s on Facebook. This page teaches you how to get the most out of Facebook for your business. The page goes through the process of building a page and then gives you advice on how to engage your audience.