Are you unhappy and unsatisfied with the amount of traffic your blog is getting? Do you want to know how to increase the number of visits your blog gets? Do you want to find out the specific steps to drive traffic to your blog posts?
In today’s world, you know how important your online presence is. There is a need for you to maximize the internet if you want to succeed in whatever business activity that you have.
It is worth noting that the emergence of eCommerce has become a viable platform for businesses to continuously keep the existing markets and corner new ones. It has enabled entrepreneurs to widen their market reach. Thus, if you are someone who wants to be successful in business, or who simply wants to improve your blog’s ranking, it is crucial that you understand how the internet works and how the search volume tool can help you. Here are some practical tips for you:
Cover a topic that has a search volume
When picking a topic to discuss in a blog post, make sure that it will cover one of those that are trending online. This means that you need to check a search engine’s most-searched keywords. These keywords are important when talking about search engine optimization (SEO). They will help you reach your target audience or market.
You can research for the right keywords from any of the available keyword research tools, such as Google Trends, Google Correlate, Google Search Console, Answer the Public and Keywords Everywhere, which you can take advantage of for free.
Put the keyword at the right places of the blog post
Finding the right keyword is not the end of the things you must do to improve your blog’s ranking and drive traffic to your blog. The proper placement of keywords is another consideration. The chosen keywords should be found in the main title tag as well as one of the subheadings or subtitles of your blog post.
Include the keyword on the backend entries
When uploading a blog post, there are certain entries that you need to fill out. Make sure to place the keyword on the meta fields, particularly the title and description parts. This is important since this will be your way of telling Google what the post or page is about. In short, you will give the search engine a picture of what you do and match it with the internet users’ keyword searches.
Consider the blog post’s keyword density
In internet language, keyword density refers to the amount or percentage the keywords appear in an article compared to the total number of words it has. Ideally, keyword density should be at one percent. This means that for a blog entry with 1,000 words, the keyword should appear at least 10 times. Take note, however, that your blog can be penalized if you overstuff your pages with keywords since this goes against the so-called netiquette or proper online protocol.
Make the identified keyword bold once in a blog post
To help Google categorize your blog post as important, you want to make your keyword bold once in your entire article.
Link the blog post to a popular news site or other credible websites
Linking an article to the website of a credible media outlet like CNN or New York Times, or to a government or educational institution’s website can also help in driving traffic to your blog.
Consider adding a video or photo to the blog post
If you want to continuously encourage visitors, your blog post should include a video or photo for added viewer experience.