Social media has become a great platform to connect with your existing as well as potential customers. The greatest buzz in the social media field for digital marketers today is Pinterest. Because of its increasing popularity among the social media users, Pinterest has become every brand’s new advertising destination. And why not, Pinterest manages to attract 200 million monthly users with more than 2 billion monthly searches.
Moreover, Pinterest can bring the best organic traffic to your sites as 93% of the active Pinterest users say that use Pinterest because they want to purchase something. So, if you deliberately want to take your business, blog or company to a whole new level, you must learn some Pinterest marketing. Here are some of the best tips and strategies to make the most of this visual marketing platform.
1. Getting into the Pinterest SEO
Pinterest is not only a social media platform but rather a search engine where people look for things, research and find inspiration and plan their purchases. Hence, from the beginning, you must understand how to optimize your Pinterest account to reach more audience.
• Find your keywords
You must know that Pinterest is integrated with Google and thus if you optimize your pins they may appear in the Google search engines as well which will let you connect with a wide range of audience. So select some keywords that you will be using all over your boards and descriptions.
• Optimizing the Board Titles and description
It is very important how you are going to name your boards. A short and catchy title is always preferred but you can optimize it by adding your keyword into it. If you have more keywords in your mind include them in the board description. A clear description and a good mix of keywords will definitely get you more clicks and follows.
• The Pins
You can also optimize the pins by giving a rich title to them. The title need not be something great if you can’t write an original title for every pin just include your keyword as the title. Provide a keyword-rich description of your pin so that the audience can not only find your pin but connect to it.
2. Link Back to Your Website or Blog
You should always provide a link back to your website or your blog in the pin descriptions so that the audience can look further if they find your pin interesting. Moreover, do you know that the half-life of a Pinterest pin is 3.5 months which is almost 1680 times longer than that of Facebook? This means Pinterest provides a large opportunity to bring some genuine traffic to your site.
3. Post Only High-Quality Content
As stated earlier, Pinterest is a visual marketing platform which means that your pins must be of high quality if you want them to get repined or clicked on. Generally, long, vertical pins are more popular on Pinterest rather than short or horizontal pins. It will be good if you can add some text over your pin image but make sure it is readable and catchy. The color, background and text proportion of every pin matters.
• It is found that pins with a 10% background are repined 2 to 4 times more than those with more than 40% of background
• Images with an aspect ratio of around 2:3 and 4:5 get more repins
• Dark images get relatively very less repins than the medium bright images
• Pin descriptions with 100 to 200 characters get more repins
4. Keep Your Sites Mobile Friendly
Another important aspect about Pinterest is that most of the people use it from their mobile devices. Hence, you must make sure that your sites are completely optimized for mobile devices. You can know more about your audience and analyze their preferences through Pinterest business accounts. You can connect your other social media accounts to Pinterest as well. This will make your Pinterest account look more professional.
5. Building Audience Interest
You might know that almost 80% of the pins on Pinterest are the repins. So, you should focus on creating new, information-rich, original pins for your site. For example, if you are providing social work dissertation help then you can create an information-rich board for the same sharing some real tips for the learners. You can add coordinating pins on the same topic in that board and promote your original ideas through them.
Pinterest is an affordable marketing tool that almost every brand can use for reaching their goals. You cannot only promote your products or services through this platform but can also engage the right audience by putting out relevant content. These were some of the best tips that can kickstart your Pinterest marketing strategy effectively. If you are already using Pinterest we are keen to hear your best strategies.