Social media marketing is a fundamental component in the digital marketing world. There are many social media platforms that are used nowadays for brand promotion. It is because almost every user has access to social media through the internet. A large amount of traffic can be obtained through social media and Facebook is one of them. It has always been a favorable platform for promoting small businesses. With almost 2.23 billion monthly active users, Facebook is the highly used social media platform. Many experts recommend promoting business on Facebook.
However, it is not easy to obtain organic reach from this platform. It keeps on declining, and most of the businesses are taking help of paid ads which cost money. To get more quality leads organically, you need to attract possible customers and add them to your sales funnel. This technique requires efforts and a lot of time but eventually results in better lead generation. Even though it is difficult to boost organic reach on Facebook but it is not impossible. For this purpose, you can take help of a professional SEO company as well. They have social media experts who can assist you in this regard.
If you are interested in knowing some secrets that can boost your Facebook organic search, then I can help you.
I am going to list down some essential techniques that will teach you how to get organic reach on Facebook.
Upload Video Content
Organic reach is all about engaging users with your compelling content without paying any money. Research has shown that video content engages more users than written content. You can achieve higher engagement and customer interaction through videos. Eyes of the users will be glued to your video and page which will result in increasing organic reach. They have the power to promote discussions. Video content can be produced for the following purposes e.g.
• Product Demonstration
• The culture of a company
• Education & Training
• Motivational speeches
The visual content of this type seems more authentic and genuine. Therefore, users view it and get involved in the discussion, it offers. You can add captions in your videos as well to make it easy for the user to see the video even without sound.
Build Natural Discussions
Try to create natural discussions and involve your viewers. You can do this by asking a thought-proving question. If users begin to comment on your content, then you can get the chance to work within the News Feed Algorithm of Facebook. It is hard to make people interact, but you can initiate the conversation by asking intriguing questions. For that, your content needs to be compelling and unique.
Fewer Links More Photos
Facebook does not encourage the content that has an external link in it. It is because it wants to keep its users on Facebook. Therefore, post content which is a mixture of eye-catching visual elements like photos and text. Visual content attracts almost 87% of the engagement. So, focus more on pictures and less on links if you want enhanced organic reach.
After increasing visual flair in your posts, start praising other Facebook pages that have somehow contributed to your posts. In this way, you can reach the audience of these pages too. Therefore, promote other pages to get this favor back for your page.
Optimization of Facebook Audience
If you want to boost your organic reach, then it is the time to optimize and target a specific audience through your posts. Instead of mass posting that targets all types of audience, target specific audience. This will help you in getting relevant engagements. Audience optimization is a beneficial technique in increasing the organic footprint of your brand. Write engaging content and do the selective posting for the specific audience. Facebook provides you complete control over the audience that will see your posts. You can filter the audience on the base of their language, age, location, and gender too.
Make a Facebook Group
A business page on Facebook is not enough to reach wide audience. If you want people to interact with your posts and discuss your content, then build a community. A Facebook group can help you in executing this plan because it is formed on the basis of shared interests. These groups create meaningful engagements and natural discussions. Moreover, they provide a solid ground for organic engagements. If you can manage your business group properly, then you will be able to create a micro-community of the most relevant users. These users will not only be your potential clients but will also advocate for your business.
Therefore, if you want to increase your organic reach, then you have to modify your marketing strategy. Try to post more and more visual content and engage your audience by making Facebook groups. Optimize your audience and instead of adding links emphasize more on visual content.