Tag Archives: Branding

How Social Media is Changing Customer Service [Infographic]

Everyone loves social media—even customers. And customers are turning to social media more so than ever before to voice their feedback on the companies they do business with and make purchases from. Nearly 18 million consumers (17.8 million) say they’re

Can Your Twitter Account Hurt Your Brand?

You might be surprised to hear people ask the question ‘Does Your Twitter Account Help or Hurt Your Brand? You may have good reason to think this way. You could be making some serious mistakes with your Twitter Account and

How to Enhance Your Brand’s Reach on Facebook

Facebook is the most influential name in the social networking world. Despite new social networks popping up every other day and facing stiff competition, Facebook remains popular among users. There are million active users on this network every month. It

3 Online Branding Mistakes You Need to Avoid

Branding properly can build your business at an alarming pace. You can gain your target market’s trust, improve your visibility and increase sales quite quickly if you brand yourself effectively. Unfortunately, many people take all the wrong steps during the

Is Your Brand Like-Worthy-Ways to Drive Engagement on Facebook

The results of a study released in January of 2012 by the Australian think tank Ehrenberg-Bass Institute say that less than 1 percent of the people who “like” a brand actually engage with it. When it comes down to it,