5 Tips on How to Make Tumblr Work Harder for Your Business

TumblrSocial media marketing is an essential tool for 21st Century businesses. Everyone’s heard of Twitter and Facebook, but Tumblr is less well known, despite the fact it is one of the most popular social networking sites, particularly in the 25 and under age bracket. So if you are looking for new social marketing avenues to explore, now is a great time to create a powerful presence on Tumblr.

How Does Tumblr Work?

Tumblr is essentially a hybrid between a gigantic blogging platform and a straight forward social networking website. Users create their own blogs and post content, but what makes Tumblr so powerful from a social media marketing perspective is that Tumblr lets you share everything. Tumblr blogs are also highly customisable. In short, Tumblr is great for business users because you can raise brand awareness and extend your reach very easily.

Why Bother with Tumblr?

Tumblr is a fast growing social media platform. It is particularly popular with the younger generation, so if your business is interested in marketing to the under 25s, you cannot afford to ignore the benefits of using Tumblr.

How to Get Started on Tumblr

To get started on Tumblr, you first need to create an account. Luckily this only takes about two minutes. Ideally try and match your username to your business name or website URL, or if this isn’t possible, pick something very close.

  • Customise your page – It is important to create the right image on Tumblr. Your page defines how others see you, so select the template that closely matches your business ‘look’ and then customise it for a greater sense of individuality.
  • Post relevant content – Content is king on Tumblr and in order to encourage others to share your posts, they need to be engaging. The majority of content on Tumblr is pictorial, so you will have more success if you stick to this format when creating content. Pictures, videos, infographics and memes all work well on Tumblr, so be creative and have some fun.
  • Reblog relevant content – To a large extent, the content you reblog says just as much about your brand as the content you post, so be very careful when sharing other user’s content. Try and pick content that fits in with your brand image.
  • Make use of hashtags – Everything you post needs a hashtag so others can find it. You are allowed to use multiple hashtags, but make sure they are relevant and don’t overdo it.

How to Use Tumblr’s Unique Features

The key to making Tumblr work is to post interesting and engaging content on a regular basis—try and aim for around five posts per day. The more you use Tumblr, the more followers you will gain, which in turn exponentially increases the exposure of your brand. Take the time to check out content from other users in your niche. Follow them and reblog posts that are relevant and of interest.

Dennis Taylor works for TaylorMade Social Media. He likes to help small businesses improve their social media marketing strategies, so he writes regular content about social media marketing for a number of small business websites.
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