With an initial push from the internet, eCommerce has laid down its foundation in the early 1990s and in just less than three decades, it is responsible for the economic strengths of many countries.
Ecommerce conversions are the fruits of ideas behind the business, efforts made in digital marketing for it, and patience.
As far as eCommerce conversions are concerned, it potentially depends on digital marketing efforts. The efforts include-
1. Social Media Platforms
Social media today is one of the main reasons why every next person is getting digital.
This platform has an enormous population and even higher engagement every day. Facebook alone has more than 3 billion of accounts with more than 1 billion active users.(Source)
Thus, almost every eCommerce brand today has a presence in social media networks to get engagement from there.
Social media aggregation tools help in grabbing engagement from social media networks into eCommerce websites through their mutual integration.
2. Social Media Ad Campaigns
As far as eCommerce conversions are concerned, social media is supporting it in a unique way.
Social media networks like Facebook, Instagram, and Twitter offers commercial campaigns to run for marketing purposes especially.
You can run campaigns like acquisition campaigns for enhancing the reach, and dynamic product ads to directly target the product and increase eCommerce conversions.
Carousel ads can also help in showcasing the top in-demand collection from your gallery.
3. Search Engine Optimization
Those who are hustling on the internet, be that through eCommerce, IT, automotive or any other kind of business, they must be having a website.
All of them must have an idea about SERP and also must be doing something to win over it.
If your website is well-optimized according to the search engine, it will definitely score better and gets you more organic reach.
The better the SERP result, the better will be the organic reach.
Thus, to increase eCommerce conversions, you must have your website well-optimized and keep it up to date with the latest Google algorithms.
4. Conversion Rate Optimization
This method is best suited for those brands which already have grown up and are receiving plenty of conversions every day.
Optimization is about analyzing all the ups and downs. And to optimize the eCommerce conversion rate, one has to analyze the same.
One has to dig out why users are returning from the website and work on the minuses of the website to enhance user engagement with the website.
As far as an eCommerce business is concerned, your website must have interactive user-generated content, shoppable content and the best visuals to increase eCommerce conversion rate.
Social media platforms like Taggshop can render you all the three essentials for a better engagement rate and can help you optimize eCommerce conversion rate.
5. Google Ads
Google-Ads is one of the most famous paid-marketing tactics especially to rank in SERP.
They work temporarily and will not support your SERP result forever. Thus, Search, Display, and Shopping are three types of campaigns that Google offers to run through Google ads.
Before pitching hardcore with Google-Ads, you have to brainstorm and evaluate the type of campaign best suitable for your website.
Speculations were like running Google-ads also improve SERP rankings. Though some of the resources have also proven this fact with their observations yet one shouldn’t rely on just Google ads for its better SERP performances.
6. Email Marketing
Email marketing is one of the preferred marketing techniques by digital marketers.
The concept behind email marketing is to just remind the customers about the product repeatedly and make them engage with it.
Business is all about keeping the product running and increasing the user count.
Different approaches are followed by different marketers for email marketing and no one can be judged best.
The essential lesson to grasp behind this is to not let the customer forget about your product and services.
You can pitch your customers depending on their frequency of engagement with your brand or website. Usually, marketers approach their frequent customers less than those who just abandon the product into the cart.
Giveaways are the extravagant tactics of marketing in which you offer something against what you want your user to do.
Discounts and equivalent services can be given as a giveaway. Let’s say, in the case of paid blog writing, you can offer a discount whereas, you can give them a blog back against a blog they write for you.
Many businesses that serve a number of services in parallel offer another service of their interests.
Facebook marketing reportedly, is one of the most trending marketing platforms in digital marketing due to its marketing-friendliness.
Instagram also had set up a team already in New York separately to strengthen the platform with a marketing perspective.
However, to evaluate and decide which way is better for your website and eCommerce business is the initial step.
There will be a sound result for sure if you would have followed any of these 7 interactive ways to instantly increase eCommerce conversions with all the agility and awareness.