10 Ways to Measure Your Social Media Influence

Social media is one of the biggest topics in SEO today, in part because it actually influences how and where you turn up in search, but also because it determines your number of fans or followers. Measuring your social media can help you to prove the success (or lack of it) for your campaigns, track what is successful and what isn’t, and of course, help you to fully understand the effects of your social media tactics so that you can grow and improve.

1.  SEO Quake

SEO Quake is an all in one SEO tool that allows you to easily view and check your social media across multiple platforms, including backlinks and trackbacks. As an SEO tool it will also tell you your page rank, traffic, Alexa rank, and the current value of ads on your site, all of which can be pretty helpful.

2.  Lithium

Lithium, formerly known as Scout Labs is an excellent all in one touchpoint app that not only offers social analytics, but also social web services including service teams and more. For analyzing your social web information, Lithium offers tools for analyzing and discovering key influential in your network, and your most successful topics, brands, and ideas.

3.  Radian 6


While they sound like a website from an old ‘Ed Wood’ film, Radian 6 actually offers a very unique and flexible ‘marketing cloud’ that anyone can use. The program starts out with a test to measure your ‘social media maturity’ and moves on to offer (paid) social media optimization, mentions, and of course, analytics. As a note, Radian 6 is definitely not for the beginning business as their prices can be somewhat on the expensive side.

4.  Social Mention

Social Mention is actually one of the most popular websites of its type and actually has a pretty good following. The site works by sending you a notification each time you are shared, talked about, or otherwise given attention. Of course you could also set Google Alerts to do the same thing, but Social Mention is much more specific.

5.  Twitalyzer

Create timelines, benchmarks, and view analytics for your Twitter success and failure. Twitalyzer can help you decide where your social media is going, what is popular on the site, and how you are doing specifically. With Klout and PeerIndex integration, you’ll also be able to see your other site analytics right from Twitalyzer.

6.  Reachli

Reachli, formerly known as Pinerly, is one of the best tools for measuring your visual social success on websites like Pinerly. Track photos that you uploaded no matter where they are shared across the web, create specific marketing campaigns and track them and their success wherever. Plus, you can actually schedule Pinterest posts so in a way it’s a bit like HootSuite for Pinterest plus more.

7.  Simply Measured

Simply Measured is a beautiful social data analytics program that has been featured in top priority blogs such as Forbes. The site offers users the ability to see graphs, charts, data, and export everything to Microsoft Excel for easy integration into a presentation.

8.  Google Analytics

Google Analytics is quite possibly one of the most useful tools on the planet for analytics, and it’s no different for social media. After setting up the ‘Advanced Segment’ in Google Analytics, users can track traffic including paid traffic, organic traffic, individual sites and more.

9.  Klout

Klout actually measures your social media influence across all networks including your website. If you want to see everything that you’ve been doing online, Klout is actually the best way to do so, and compare your results against the competition. Klout uses a unique algorithm to measure your ability to drive action on social networks, which in turn works to measure your social media influence. Score influencing posts include direct mentions, retweets, comments, +1’s, and inbound links. Therefore, the more active and influential you are on your networks, the more Klout points you will receive.

10.  Check Statistics Manually

While there are many, many useful sites on the web today, checking statistics manually is still one of the best ways to go for accurate results. First, you should have a strategic goal or social objective. What do you want to achieve? Decide how you are going to get there. From there, you can determine how well you are proceeding towards your goals by simply checking your new following, active users, interaction with content, and use that information to see what is performing well, and what’s not. A good thing to keep in mind is that 80% of social users are actually on mobile, so it’s best to keep your content optimized for mobile, and easy to share.

Keeping track of your social media influence can help you to determine how and where your website or business is going, and how well you come up in search. The more active and influential you are in social, the more traffic, content, and interaction you have with your website, and your business.


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