Do you run a business? Does it have an online presence? If your company doesn’t then it’s probably time for you to consider jumping onto one, or all of the top social media platforms.
Now days not having a social media page isn’t an option; it’s a “must-do” to survive. Social media platforms such as Twitter, Instagram and Facebook are a great place to generate new leads and to build customers confidence. And depending on your business model, this could mean opening a huge revenue stream that you haven’t tapped into yet.
Below, we’ll outline five pros about having your brand on social media. Read on and start expanding your business!
#1 – You Have “Metrics” to Build Up.
Most social networking pages like Facebook have information such as how many followers, likes, and shares your page has. Those metrics are easily visible to anyone viewing your page and are an immediate sign of just how popular your business is. So building up these numbers is great for marking good first impressions. The better these numbers look, the more likely you are to convert new visitors into customers.
Websites are also a suitable means for converting visitors into customers how-ever nowadays you need more than just a nice website. Your site might rank well for the keywords you’re targeting, but you might not be seeing the conversions that you forecasted.
That’s because people like to visit social media pages to see what others are saying about a particular brand. It’s a form of social proof, and by not having a social media page you are doing yourself more harm than good.
Encourage your current customers to leave reviews about your business and focus on growing your following. Doing so will ultimately help you convert new customers and grow your business.
#2 – Keep Clients Updated & Informed.
That’s what an email list is for, right? Sure, you can send out a mass email to all of your newsletter subscribers about announcements, new services or events. Emails work great and have been for years. I for one get email all of the time for services I’ve subscribed to over the year. The majority of them get deleted without even reading them. Social media, on the other hand, can be more effective at getting your message across. Why?
First, it’s easier to add images and videos to your posts on all social media platforms. Doing this in an email is a bit tricky as many email service providers block that content unless the recipient specifically allows it. Platforms such as Facebook give you lots of leeway on video and image sizes.
More than one-quarter of the world’s population uses Facebook, Instagram, and Twitter. This makes social media the fastest way to get your content out to the masses. When someone follows your business on social media they are not only vouching for your brand, but they agree to see your posts appear in their feeds from time to time. So every time you publish unique content on your social media pages, your audience will be reminded of your business. Regularly sending out content by email is cumbersome and a sure fire way to lose subscribers.
Another great benefit to reaching out to your audience on social media is the fact that they can participate in the conversation by commenting on your posts and sharing them with your friends. For instance, on Facebook, your followers can download your Facebook videos using http://fbdownloader.net and publish them on their own social media pages. That’s something that can’t be done over email.
#3 – Better Customer Service.
Social media gives you an excellent opportunity to show the public just how great your business is. You see, any company can do customer service over the phone or email. But few can demonstrate their effectiveness directly! Social media lets you do just that. It lets you deal with client complaints in the comments section allowing the public to see just what you’re willing to do to make customers happy.
Social media gives you a chance to make your business a “people pleaser.” You can bring follower opinion into decision-making. You can organize surveys for your customers to chime in. All of which allows you to take care of your client’s immediate needs.
#4 – Better Advertising on Social Media.
Advertising on social media is an excellent means for increasing your business following for the long term. All of the big social media players allow you to customize your ads, so they get displayed to specific demographic! You can choose to show you ads based on loads of different metrics allowing you to hone in on people you want.
Take Facebook as an example. If you’ve set-up your Facebook page as a business page, then you have access to Facebook Insights. This cool tool will allow you to learn about your audience. You’ll have access to information such as how often your target audience logs into Facebook, what their age is, their location and so on. If you learn how to use this tool correctly, you can craft your posts for maximum engagement.
#5 – Easier to Brand on Social Media than a Website.
Know how hard it is to build a website? You need hosting, a content management system, and lengthy content. Plus, you need a professional looking website that is aesthetically pleasing. The visual appeal of a site can make or break a website’s branding. On top of that, you have device compatibility, setting up the service, different pages, etc.
It’s a complicated process. But you can skip that all together with social media because you don’t need much of a setup! All you need is an account, good organization of posts – and voila! From there, you can start collecting followers. You can grow your brand fast and with minimum tinkering!
Hopefully, you have a better idea of how social media can impact your business. The next thing you should do it evaluate whether your business should be on social media not. Social media is beneficial to most businesses but not to all. If you have any questions or think we’ve missed anything please let us know by leaving a comment.