6 Reasons Why Infographics Are A Useful Marketing Tool

Living in the internet age means that we are bombarded with information. These pieces of information are shared from one place to another; thus, reaching more people in a short time. In fact, about 140 million tweets and 2 million videos are posted and uploaded every day. Among the things shared across the World Wide Web are infographics.

Many internet users are searching for infographics. Indeed, infographics have experienced an increase in searches on search engines in the last couple of years. With that said, these visual presentations have become an effective communication tool. Since they have become a popular way to convey data, statistics, and other useful information, more and more companies are using these visual presentations as a marketing tool.

Infographics: A Closer Look

Infographics are an excellent marketing tool for the internet age. They combine analysis, writing, and design to tell a story and to convey valuable information. The story may be about your company or about a specific product or service. These visual representations of data are ideal for sharing information about your company or product.

Graphics and text are both excellent ways to share data, but combining them can turn marketing into a visual powerhouse which will help you gain competitive advantage over your competitors. An infographic that is done professionally can potentially go viral. This means that the information graphic is shared in social media, websites, and blogging communities.

Now that you are aware of the potential that these visual presentations hold for brands, companies, and businesses, it is time to understand what makes infographics special. You also have to understand how this communication tool help improve your business.

Why You Should Use Infographics As A Marketing Tool

A Growing Trend: Infographics are powerful marketing and communication tools that people only have begun noticing. Those who have used this communication device have been shocked by their capacity and potential. With that said, the use of infographics has increased in the last couple of years and it continues to grow every day.

Easy To Share: Most of us are able to process visual presentation faster and easier than information presented through text. For this reason, infographics have a higher chance of being shared on social media networks than plain text and blog posts since they are more engaging and comprehensible. These communication tools can get its audience to read, react, and share the information.

Quick and Convenient: Today, people are always in a hurry. You have to understand that your target market wants you to get your point across quickly and effectively. Since infographics present data graphically, the audience can go through them in seconds and get the gist of what you are trying to convey within a few minutes.

Show Your Company’s Edge: Infographics are also excellent tools for showing how your product or brand can benefit your target audience. In addition, you can also show how your brand is superior to your competitors. This visual presentation can communicate information, such as ROI, TCO, statistics, benefits, and so on, in a visual and interesting method.

World Wide Coverage: These marketing tools can provide you with world wide coverage that text-based advertising media can’t provide. Infographics are published online and can be shared with millions of people around the globe. Even those who speak a different language can still understand these visual presentations.

Improve Brand Awareness: Since these marketing tools are shared with millions of people, it improves their awareness of your brand, products, and services. A well-designed infographic must have your brand and logo since this is how people will recognize your company. Brand awareness is one of the ideal methods to get your target audience to trust your company over your competitors.

These are just a few reasons why infographics are an excellent marketing tool. Remember though that infographics must be created in such a way that it becomes attractive, compelling, and understandable so that it has a higher chance of going viral.


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The author, Kris Bennette, is a writer for DesignerInfographics.com, which is a leading infographic design agency.
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